Privacy policy

Privacy Policy

Last updated: September 27, 2026

Lumira Beauty L.L.C-FZ ("Lumira Beauty," "we," "our," or "us") operates lumirabeauty.ae (the "Services"), powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, in accordance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data ("PDPL").

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

  • Contact details: name, address, billing/shipping address, phone number, email address
  • Financial information: payment card details, transaction details, payment confirmations (full card numbers are handled directly by our payment gateway, not stored by us)
  • Account information: username, password, preferences and settings
  • Transaction information: items viewed, cart contents, wishlist, purchase/return/exchange history
  • Communications: anything you send us via email, contact forms, or customer support
  • Device & usage information: IP address, browser type, device information, and how you interact with our site

Where We Collect It From

  • Directly from you — creating an account, browsing, purchasing, contacting us
  • Automatically — through cookies and similar technology as you use the Services
  • From service providers — who process data on our behalf (e.g. payment processors, delivery partners)

How We Use Your Information

  • Process orders, payments, shipping, returns, and exchanges
  • Provide customer support and respond to inquiries
  • Send marketing communications, only where you've opted in — you can unsubscribe anytime
  • Detect and prevent fraud, and keep the Services secure
  • Comply with our legal obligations under UAE law (including VAT/FTA and consumer-protection recordkeeping)

How We Disclose Information

We do not sell your personal data. We share it only with:

  • Shopify, our e-commerce platform, which hosts the Services and processes data on our behalf — see Shopify's Privacy Policy for how they handle data
  • Payment processors, to securely process your transactions
  • Shipping and delivery partners, to fulfill your orders
  • Legal or regulatory authorities, where required by UAE law
  • A successor business, in the event of a merger, acquisition, or sale of assets

Cookies

Our website uses cookies to remember your cart, preferences, and understand how visitors use our site. You can control or disable cookies in your browser settings, though this may affect site functionality.

Third-Party Links

Our site may link to third-party websites. We aren't responsible for the privacy practices or content of sites we don't operate — review their own policies before sharing information with them.

Data Retention

We retain personal data only as long as necessary for the purposes above, or as required under UAE law (including tax and commercial recordkeeping obligations).

Your Rights Under the PDPL

You have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data, subject to our legal retention obligations
  • Request a copy of your data
  • Withdraw consent to marketing at any time
  • Object to certain processing of your data

To exercise any of these, contact us at connect@lumirabeauty.ae.

Children's Data

The Services are not directed at children, and we do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal information, contact us to request its deletion.

Security

We use reasonable technical and organizational safeguards to protect your data, including secure payment processing. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Complaints

If you have concerns about how we handle your personal information, contact us first using the details below. You may also lodge a complaint with the UAE Data Office.

Changes to This Policy

We may update this policy periodically. The "Last updated" date above reflects the most recent revision.

Contact Us

Lumira Beauty L.L.C-FZ
Trade License No. 2541841.01, Meydan Free Zone
Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.
Email: connect@lumirabeauty.ae